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DIUS launches new student finance campaign - 01/11/2007
The Department for Innovation, Universities and Skills (DIUS) has launched a new campaign aimed at highlighting the financial support available to students going into University from September 2008. The campaign encourages more young people to fulfil their potential and progress on to Higher Education and highlights the new and improved student finance package which will mean that once the system is fully up and running, an estimated 100,000 extra students per year will be entitled to non repayable grants (two thirds of eligible students).
The multi media campaign kicks off on November 5, the start of Student Finance Week 07 and is designed to debunk the myths around the financial support available to students going into higher education.
The Campaign will feature television and radio adverts as well as web based and podcast material. All channels will point students and their parents towards an interactive DVD providing easy to access information on the Student Finance package. The DVD features four youth celebrities, including cameos from Miquita Oliver (T4), Mark Heap (Green Wing) and comedian Ed Byrne (Mock the Week), and is presented by rising star Nick Grimshaw (E4, Radio 1). It will be available to view online from November 5 at http://www.direct.gov.uk/unimoney or a copy can be ordered free of charge, by calling 0800 587 8500.
John Denham, Secretary of State for Innovation, Universities and Skills said:
"The new student finance package starting in 2008 means that more students that ever before (two thirds of eligible new undergraduates) will be entitled to a non repayable maintenance grant - this means 100,000 extra students a year will benefit from some level of grant support while they are at University. This, in addition to the support available in the form of loans for tuition fees and living costs and the bursaries that universities offer means that nobody should be put off entering Higher Education for financial reasons. It is essential that young people and their parents understand that there is financial support available to study at university and that we have increased the thresholds for this support further so that from September 2008 students from families on an income of below £25,000 will gain a full non repayable maintenance grant. For the first time those students from hardworking families earning up to £60,005 per year (compared to £39,305 continuing under the old system) will now qualify for partial non repayable maintenance grants. This means that a larger number of students will now be eligible for this additional support who previously would not have qualified"
To view the DVD online or order a free hard copy, log on to http://www.direct.gov.uk/unimoney
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